Hi-C Advertisement Design – Rebranding Project – 16

I worked in a group with two other individuals in an advertising class at Waynesburg University. The project for the semester was to take a suffering product and redesign it so that it would sell better. We decided to go with Hi-C. I created this is Adobe Illustrator in the fall of 2016. I made the juice box first, and then we all incorporated it into our advertisements. This is the ad that I created, and it was about the new formula and the new packaging.



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